Stories in Action
CASE STUDIES
Real-world projects from professionals, education partners, and mission-driven teams we’ve supported.
At Blink Beat Marketing, every project is more than a deliverable—it’s a partnership built on clarity, trust, and a shared commitment to meaningful work. Below are just a few stories where strategy met storytelling to drive visibility, connection, and action.
Alan C. Horowitz Website
The Challenge
Alan C. Horowitz, an experienced attorney representing skilled nursing facilities, hospices, and home health agencies, had never built a website of his own. After decades of representing both the federal governemnt as well as nursing facilities, he launched his own consultancy and needed a professional online presence that reflected his expertise and credibility. The goal was to create a digital home where he could connect directly with healthcare providers and showcase the specialized services he offers to nursing facilities nationwide.
The Approach
We developed a clean, professional website that positioned Alan as a trusted voice in healthcare compliance and advocacy. Beyond web design, we helped Alan define his brand identity from the ground up—creating a color palette and font book that reflected his goals, personal brand, and target audience. Working closely with both Alan and our web developer, we refined his brand language, clarified his service offerings, and introduced thoughtful color blocking to guide users through each section. The new site integrates professional images, accessible navigation, and concise, confident copy—balancing authority with approachability.
The Outcome
Alan’s new site delivers a polished and credible digital presence aligned with his reputation. His cohesive brand—paired with refined messaging and design—positions him to engage directly with healthcare providers and facilities. The result is a website that not only showcases his expertise but also establishes a lasting foundation for his growing practice.
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Kyle is the ultimate professional. He is a highly skilled blend of technical acumen, efficiency and committed customer service. I have full faith in Kyle and highly recommend him without any reservations.
APFE Homepage
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APFE New Logo
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Our Work
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Atlanta Partners for Education (APFE) Website & Rebrand
The Challenge
Atlanta Partners for Education (APFE), a nonprofit connecting Atlanta Public Schools (APS) with business and civic leaders, needed a complete brand and website update to strengthen its digital presence and establish it’s online partnership with APS. The existing site didn’t clearly convey their mission, lacked modern visuals, and made it difficult for visitors to understand how to get involved or donate. APFE also lacked a cohesive brand identity that aligned with its partners—most notably Atlanta Public Schools.
The Approach
We partnered with Executive Director Katie Post to reimagine APFE’s brand from the ground up. Our team developed a new logo, color palette, and typography system designed to complement Atlanta Public Schools while giving APFE a distinctive, modern look of its own. Building on that foundation, we designed a refreshed website that brought APFE’s purpose to life through clear messaging, bold imagery, and an intuitive user experience. The site integrates Givebutter for seamless donations, streamlined navigation for partners and educators, and vibrant, engaging visuals that showcase the energy and impact of APFE’s work in schools and communities across Atlanta.
The Outcome
The rebrand and website redesign positioned APFE as a professional, forward-thinking leader in public-private partnerships. The new identity reflects both its independence and alignment with the broader Atlanta education ecosystem. Visitors can now easily understand APFE’s mission, engage with its programs, and contribute to its work supporting Atlanta’s students—helping the organization tell its story with clarity, confidence, and visual consistency.
Working with Kyle to develop the new logo and website for Atlanta Partners for Education (APFE) was an outstanding experience. Kyle not only delivered a sleek, functional, and visually compelling website on time—despite multiple rounds of revisions—but he also went above and beyond to help us discover a new brand identity we didn’t even know we were looking for. His creativity, responsiveness, and professionalism made him an invaluable partner in this important project. The final product has elevated our presence and credibility as a foundation, enabling us to better support student success. Through his work, Kyle is contributing to improved outcomes for students in Atlanta and we are deeply grateful.
Montessori Academy of Colorado Video Series
The Challenge
MAC needed high-quality media to support recruitment efforts for its middle school program. Families couldn’t visualize the experience or hear directly from students and educators without capturing the words and passion behind the program by their teachers, students and administrators.
The Approach
We produced six short-form docu-style videos and six social media reels, capturing the school’s approach to curriculum, student life, and teacher voice. Each video was scripted, filmed, and edited for emotional resonance and accessibility.
The Outcome
The videos became a key tool in MAC’s admissions toolkit—used on the website, in emails, and across social media. Interest in the middle school grew, and the school gained a library of evergreen content.
Working with Kyle was a great experience from start to finish. He stayed on top of everything, maintained clear and timely communication to keep the project moving smoothly, and was always flexible—whether it was incorporating feedback or coming in person to gather content. The end result was a series of high-quality videos that clearly captured the unique value of our program and will continue to serve as a powerful tool for sharing our story.